Lively, a contemporary women’s boutique in Durango, CO, holds a special place in our hearts as the first retailer to carry Honky Tonky tees when we launched. It’s an amazing place run by amazing people. They offer a breadth of expertly curated pieces for all of life’s many occasions. From tops & sweaters, to outerwear, jeans, skirts, dresses, exercise apparel, loungewear, swimwear, footwear, and accessories, they have it all. Lively is also a like-minded business that seeks to support and promote local artists - something we definitely hold dear!

We’re also a huge fan of Lively’s owner, Johnna Bronson. Not only has she been a Honky Tonky supporter and partner from the beginning, but she is a badass in her own right. Johnna spent her early years overseas in an international community, igniting her love for people from all walks of life. She grew up playing “Shop” as a little girl and then went on to have an extensive career in the fashion industry. Eventually, she made a lifelong dream come true - owning her own boutique. When not working, you’ll find her outside enjoying an active mountain lifestyle with her husband and their sons in Durango.

If you’re ever in Durango, don’t miss this incredible shop! @livelydurango